The Importance of Responsive Web Design in WordPress

Responsive design could be the solution to a lot of problems that your WordPress website might be facing. What responsive design does to your website is that it makes it perfectly viewable on both small and large screens, improving, in turn, your site’s mobile-friendliness and user engagement. Furthermore, as users begin to spend more time watching the content on your site, your search engine rankings can also be expected to eventually improve. Hence, a responsive design is essential for your business website. Click here to know more about the best WordPress development company.

What does responsive design mean?

When a WordPress website is created in a way that it automatically adjusts its written content and other visual elements according to the size of the screen on which it is being viewed, it is said to be responsive.

Since all the elements in a responsive WordPress website, including images, scale themselves to a device’s screen size, users don’t have to do a lot of work to read the content. When websites are not optimized to fit different sizes of device screens, users have to do many panning, zooming, scrolling and resizing. So, the main purpose of a responsive design is to eliminate the need for such unnecessary labor by users. Non-optimized WordPress sites don’t just have navigation issues. They also make businesses lose a lot of potential customers by being clumsy. Users take the quickest exit way upon being frustrated after failing to figure out how to get anything done on such a website.

Earlier website owners had to get a separate website created for mobile phone users. It was an expensive affair and needed to go. With responsive design, the need for separate mobile-friendly websites for smartphone users no longer arises. It makes it possible for website owners to cater to viewers carrying different devices with just one versatile website.

Should you consider having a responsive design for your WordPress website?

We live in a world where people are connected to one another largely through their internet-enabled devices. But are all these devices the same size? No, their screen sizes, along with other specifications, vary widely. And that is why it’s important that your website is viewable across devices. After all, who wouldn’t want their site to be viewed by as many viewers and on as many devices as possible?

According to certain studies and statistics, a responsive design can boost a company’s online presence in amazing ways. Hence, businesses should try to appeal to both mobile and desktop users by having a responsive website. The reason why you can’t ignore mobile devices is that there are more mobile users today in the world than there are desktop users. And this is a trend that is only going to move steeply upward in the future, considering the growing accessibility to smartphones.

Benefits of responsive website design

Google announced in 2015 that it would consider mobile-friendliness or mobile responsiveness to be a key factor on which its search engine algorithms would rank websites. So, it may be presumed that websites built to be non-responsiveness would eventually lose steam, and more responsive websites would grab all the top ranks on search engines.

The crux of the matter is that there are numerous benefits of having a responsive design for a WordPress website. Here, we will examine each one of them down to the tiniest detail-

Pocket friendliness

Having separate sites for mobile and non-mobile devices is an expensive affair. With a responsive design, you won’t have to pay for a separate mobile site. Just invest in a single responsive design, and it will cater to all your audiences.

You get flexibility

With separate mobile and non-mobile designs, you might have to make changes to your sites separately. But with a responsive design, changes made to your website will be applicable to every device the site is viewed on.

User experience receives a boost

User experience is an extremely important determinant of a website’s success. Non-responsive website designs take forever to load on mobile devices, making your site unattractive for mobile users. This risk gets eliminated completely with a responsive design.

Let your site reflect your professionalism

Having a responsive design will speak for your professionalism. Today’s consumer is smart. They can easily differentiate between a professional and an unprofessional business. Since your website is the window through which you interact with your existing and potential customers, it’s important that you give a good user experience to your customers through your site with the help of a responsive design.

SEO benefits

Your responsive website can help you rank better on search engines. As mentioned above, Google and other search engines prefer responsive websites over non-responsive ones. Hence, together with other SEO measures, your site’s responsiveness could help you rank well on search engines.

Manage your site better

Updating responsive websites is easier and less time-consuming. This could be a boon for small businesses that want to get things done without much professional intervention. So, such businesses can make all necessary changes on their website without having to hire management professionals to take care of this aspect.

The bottom line is, responsive website design is the industry standard today. It can just change the way people perceive you as a brand. Also, it makes handling your website so much easier. While making a social media post, you won’t have to wonder whether you should link the mobile or the desktop site to the post, or you won’t have to worry about your redirect links taking the right viewers to the right site. Responsiveness truly takes the hassle out of managing a WordPress website.