The clients get a ton of quotation emails, and it takes time for them to make a good decision. That is important because they have to weigh the pros and cons of the top quotations they get. This is the right time to send them a follow-up email to get your quotation up in the line again for strong consideration.
A follow-up email after the quotation is the right way to restate the most important points. It will remind the client of the valuable service you are offering and what benefits they will get from your quotation.
Did you send a quotation but find it went unnoticed in your recipient’s inbox? You do not need to worry. Here are some tips for following up with a customer after you share your quote. We also provide practical email templates to help you start.
You have completed the important steps. You showed your product or service. You sparked your prospect’s interest. Now, you want to get the deal. You write a professional email with your quotation.
Then nothing happens. One day goes by, then two. Soon, a week passes without a reply. You begin to wonder if your prospect lost interest. You ask yourself if they are too busy to reply. Or do you think your quotation just slipped their mind?
The best way to understand is to send a follow-up email. But how do you write a friendly message? You do not want to seem too aggressive or needy. Most importantly, how can you make sure you get a reply this time?
In this guide, we give you the basics for writing a good follow-up email to a client after you send a quotation. This can help you close more deals and grow your business. Does this sound interesting? Let us begin!
How to Contact a Client After Giving a Quote
Contacting clients after you give a quotation can be a hard task for many freelancers and business owners. However, it does not have to feel strange. Follow these seven tips to write a good follow-up email after you send a quotation.
1. Do Your Research
This part is often ignored in email marketing. To make your sales emails better, you must:
- Find the right person
- Present the best offer
- Choose the best time
To do this, doing careful research is important. Make sure you ask good questions before you send your quote. Try to understand these things:
- Who makes the final decisions?
- Why is this project important for your client?
- What challenges might be stopping their progress?
Once you collect this helpful information, use it to write a convincing follow-up email.
2. Write a Catchy Subject Line
Research shows that 47% of people decide to open emails based only on the subject line. If your subject line is not interesting, your client might not open your email.
The subject line of your follow-up email should be:
- Interesting: Get your reader’s attention and make them curious without being dishonest.
- Short: Try to keep it around 40 characters or seven words. Studies show this length is best to encourage opens because longer lines might get cut off on phones.
- Urgent: Creating urgency can push your client to take action. Use time-related or product-related hints to prompt them, but do not seem too pushy.
We also have a guide on good email subject lines filled with tips to help you write lines that get attention. Moreover, our free subject line tester gives you quick feedback to help you think of new ideas for your follow-up emails with advanced AI help. For a strong introduction, copy these introduction templates we have ready to use in your emails.
3. Show Your Value
Well done! You got your reader to open your follow-up email about the quote. Now, the next step is to get them to answer with a clear “YES!”
How can you do that? You can use a few strategies. First, give some background to your reader.
Clearly say why you are contacting them again. Mention your previous email with the quote. It is possible they did not see it, or they forgot about it. A quick reminder email of your last meeting can help.
The second approach is to remind your client why they want to work with you.
You can share important points from your quote. You should tell them the benefits of choosing to work with you.
Your proposal must match their specific needs. You need to find their challenges. Then, you can show how you can help with those issues.
4. End with a Strong Call-to-Action
You have reminded them of the benefits of working with you. Now, you need to make it clear what they should do next. The best way to do this is to add a call-to-action (CTA) about the quote at the end of your follow-up email.
Make sure your client knows what to do next. Your CTA must be clear and specific. You need to ask what you want them to do. Do you need more information from them? Or do you want to set up a quick call?
No matter what you want, you must explain your request well. Here are some CTAs you could try in your follow-up email about the quote:
- How can I help you more?
- I would love to hear your thoughts on this!
- Are you ready to start next week?
5. Timing is Key
How long should you wait or schedule your email before sending your first follow-up message about a quote to your client or prospect?
The answer can change and depends on the type of project and your relationship with the client.
For instance, some businesses take a long time to make decisions. This can cause delays in starting new projects. Other businesses might reply very quickly. You should wait around 3 to 5 days before you reach out with your first follow-up email. You can make an exception if there is an urgent need.
This timing is important because it allows your client space to think. It also makes sure that you do not seem too aggressive or needy.
However, do not let too much time pass. If you do, your client may forget about your proposal or decide to work with someone else.
Follow-Up Email Templates After Quotation
Are you ready to make your email writing easier? You are in the right place! We have made three templates to follow up after you send a quotation. Choose the template that you like, fill in the blanks, send it, and wait for a response soon. If you are looking for business email templates, check out our template library for interesting and professional samples.
1. The Cheerful Option
Subject: Step Forward
Hi [first name],
I hope you enjoy your day.
Did you see the quote I sent last week for [service]?
My proposal has some good points like:
- [Advantage 1]
- [Advantage 2]
- [Advantage 3]
If you like the quote or want to change something, please reach out to me.
Warm regards,
[signature]
2. The Coffee Invitation
Subject: Coffee Chat?
Hi [first name],
I sent you a quote for [service] about five days ago. I have not heard back from you. Is it a busy time for you?
If you have questions or want changes in my proposal, I can do a short 10-minute Zoom call for a virtual coffee.
I am free on [date] at [time].
Does that sound good?
Best regards,
[signature]
3. The Brief Inquiry
Subject: Are We Moving Forward?
Hello [first name],
I hope you have a nice day.
I want to follow up about the quote I shared for [service].
Do you still want to work together?
There are no right or wrong answers.
Best,
[signature]If you want more examples, our template library has many follow-up email samples after the job application. Feel free to look and find the best fit for your needs.